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Princeton Global NetNight 2012

Princeton Area Alumni Association Global NetNight

Cheryl L. Rowe-Rendleman, ‘81


Wednesday March 14, 2012

According to Tom Peter’s Career Survival Guide, we are all CEOs of our own companies. To be in business today, our most important job is to be head marketer for the brand called You. Princeton Alumni from around the world gathered on March 14-pi Day – for the second annual Princeton Global Net Night (GNN). Over 600 alumni from 28 regional associations met, exchanged business cards, and pondered this year’s central theme “Developing Your Personal Brand.”

“Everyone has a brand whether you think about it that way or not,” stated Dr. Andrea Zintz, Managing Director of Strategic Leadership Resources ( and speaker at the Princeton Area Alumni Association’s Global Net Night. In an ice-breaker exercise, Zintz asked 25 PA3 alumni, who had gathered at the office of Princeton AlumniCorps on 12 Stockton Street, to provide four words that described their impression of their networking partner’s personal brand. She explained that strong brands evoke an emotional response from each person’s customers, bosses, and colleagues.  People were branded with words like busy, traditional, nonconformist, self-directed, and enthusiastic. Several participants were surprised at the impressions they gave to and received from others within the first few minutes of meeting. Zintz explained that a brand is any number of written, digital or interpersonal impressions that we share consistently about ourselves. She then spent the rest of the evening leading an interactive discussion about why we align ourselves with certain brand and how to manage our personal brands for career development. This year’s Net Night was ably managed by Andrew Lieu ’06  and attracted a lively gathering of Tigers representing graduations years from 1976 to 2008 and various career stages with alumni  transitioning, trolling, or settled in their careers.

For more information or discussions on developing your personal brand join the Princeton Global NetNight groups  on Linkedin ( or Facebook.


Related Events

Princeton Global NetNight 2012 ( Wednesday, March 14, 2012 - 7:00 PM to 9:00 PM )

Princeton Global NetNight 2012: Developing Your Personal Brand

Join us to hear Andrea Zintz speak on Developing Your Personal Brand, and then stay to talk with fellow
Tigers. Don’t miss this opportunity to connect in person with local Princetonians who want to further their career development and strengthen their networks. Please email Andrew Lieu ( to RSVP.


Wednesday, March 14, 2012
7:00 – 9:00 p.m.
Reception begins at 7:00 p.m.
Presentation begins at 7:30 p.m.

Where: Princeton AlumniCorps Office (12 Stockton Street, Princeton, NJ 08540). Entrance to parking is on Mercer Street (directly across the street from the Nassau Club, near corner of Mercer and Stockton)

Parking: There is limited parking at the Princeton AlumniCorps office. There is also metered, street parking.

RSVP: Please email Andrew Lieu ( to RSVP

Speaker Info: Dr. Andrea Zintz specializes in executive and high potential leadership strategy, succession and development. She has over 30 years experience in Leadership Development, Change Management, Human Resources Development and Training. Andrea currently works primarily with senior leaders and leadership teams in business units of Fortune 500 corporations to develop high potential and senior leaders through team alignment/development strategies and coaching.

Additional Info: PA3 is hosting its second Global NetNight event. Last year over 25 Princeton alumni gathered together and enjoyed an evening of learning and networking. Attendees representing a span of over 60 years of Princeton undergraduate and graduate education met at Maclean House on the topic of Networking Without Borders.

Message from the Speaker:
You may have heard people say they are working on creating their "personal brand." Of course, you don’t really “create” a personal brand. You already have one! To prove this, simply Google your name followed by your home town. If you have a Facebook page or LinkedIn profile your name probably comes up on the first page. Perhaps you are listed in the phone book. Maybe you have recently been mentioned in a local news article. All of these things are part of your personal brand. It’s already out there and you can’t do anything about it. What you CAN do is manage your personal brand so what people see about you is what you WANT them to see.

Personal branding was popularized by an article by Tom Peters first published in Fast Company Magazine (”A Brand Called You") over 10 years ago. He starts out the article by writing, “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

In her highly interactive and productive workshop, our speaker, Dr. Andrea Zintz, will address the following:
• What is a Personal Brand? — understand the critical importance of personal branding.
• Default Brand—an honest evaluation of how others perceive you. Examine how this may be different from how you would like to be perceived.
• Discover your distinct contribution, your unique value and talent.
• Personal Brand Commitment—what would you like to be known for? How this is the foundation for managing your brand.

Location: Princeton AlumniCorps Office (12 Stockton Street)

Posted by Lnhahn almost 10 years ago.