Princeton Area Alumni Association Global NetNight
Cheryl L. Rowe-Rendleman, ‘81
Wednesday March 14, 2012
According to Tom Peter’s Career Survival Guide, we are all CEOs of our own companies. To be in business today, our most important job is to be head marketer for the brand called You. Princeton Alumni from around the world gathered on March 14-pi Day – for the second annual Princeton Global Net Night (GNN). Over 600 alumni from 28 regional associations met, exchanged business cards, and pondered this year’s central theme “Developing Your Personal Brand.”
“Everyone has a brand whether you think about it that way or not,” stated Dr. Andrea Zintz, Managing Director of Strategic Leadership Resources (http://www.strategicleadershipresources.com/) and speaker at the Princeton Area Alumni Association’s Global Net Night. In an ice-breaker exercise, Zintz asked 25 PA3 alumni, who had gathered at the office of Princeton AlumniCorps on 12 Stockton Street, to provide four words that described their impression of their networking partner’s personal brand. She explained that strong brands evoke an emotional response from each person’s customers, bosses, and colleagues. People were branded with words like busy, traditional, nonconformist, self-directed, and enthusiastic. Several participants were surprised at the impressions they gave to and received from others within the first few minutes of meeting. Zintz explained that a brand is any number of written, digital or interpersonal impressions that we share consistently about ourselves. She then spent the rest of the evening leading an interactive discussion about why we align ourselves with certain brand and how to manage our personal brands for career development. This year’s Net Night was ably managed by Andrew Lieu ’06 and attracted a lively gathering of Tigers representing graduations years from 1976 to 2008 and various career stages with alumni transitioning, trolling, or settled in their careers.
For more information or discussions on developing your personal brand join the Princeton Global NetNight groups on Linkedin (http://www.linkedin.com) or Facebook.